Is this Creed Green Irish Tweed sample card a fake?

This one's real...

This one's real...

It's a sort of time-honoured tradition among cologne afficionados, it seems, to have an opinion on fake Creed Green Irish Tweed. We'll just pick one example here to illustrate the point, but it's just one of many across blogs and discussion boards all over the net.

The experts will discuss labelling, atomisers, flask design, the embossed packaging, and the scent itself.  It's not a new topic.

But what's the story with these sample cards?  They seem to be offered everywhere: we can find them on eBay, and even in far-flung China on TaoBao.  Just look at this:

Creed Green Irish Tweed fake sample card
From TaoBao...and yes, we know it's been turned through 90 degrees...

From TaoBao...and yes, we know it's been turned through 90 degrees...

We cannot comment on the fragrance samples themselves: they may well be genuine.  But the ubiquitous accompanying cards? They are very odd indeed...

franglais

Why do we say that? Well, the wording looks like a load of old hogwash. Creed may now be a French company, but to judge from their English-language affiliate websites (here and here), and given what an exclusive brand Creed now is, you wouldn't expect them to produce a Franglais text like this.

Let's go through the details on the card:

fortune teller crystal ball

- 'Queen of England Victoria' - yes, Victoria was indeed Queen of England but nobody ever refers to her as 'Queen of England Victoria'.  She's just 'Queen Victoria'.  If you don't believe us, try Googling that exact phrase ("Queen of England Victoria") in inverted commas: when we try it, all we get are a series of dubious links to astrology websites.

- 'King Georges IV' - OK, so 'George' becomes 'Georges' in French, and Creed are a French company, so that's why they refer to the Prince Regent as 'Georges IV', right? Wrong!  Just check the French Wikipedia entry for him: even in French, he's mostly referred to as 'George IV', except in about four places in what is a very long article. 

They, at least, know what 'Austria-Hungaria' is...

They, at least, know what 'Austria-Hungaria' is...

- 'Austria-Hungaria' - where's that? I mean, we've heard of Austria-Hungary (or Autriche-Hongrie if we're still meant to be talking French), or even the Austro-Hungarian Empire... but never 'Austria-Hungaria'.  Again, try Googling that and you'll find it's the way you say 'Austria-Hungary' in... Swahili.

So that's weird for a start: why would a high-end concern like Creed be unable to write a proper text in English and then not bother to get it proof-read? It's not exactly a fly-by-night operation being run by Messieurs Creed over there...

George IV: Not popular... but apparently he smelt great...

George IV: Not popular... but apparently he smelt great...

And then there is the curious choice of historical figureheads listed on the card: 

Nothing wrong with mentioning Queen Victoria, of course: she's generally highly thought of.   But George IV, the Prince Regent? A dissolute, womanizing man who diminished the prestige of the British monarchy, a spendthrift who wasted extravagant sums satisfying his own desires? Maybe whoever wrote the card meant George III (Creed themselves refer to him as a customer on their own websites), but got his son instead by mistake. 

And then again, Nicholas II of Russia? The Tsar oversaw the decline of imperial Russia from great power to total collapse and the takeover by the Bolsheviks.  He lost the Russo-Japanese War, and presided over anti-Semitic pogroms, the murder of his political enemies and Russia's disastrous involvement in World War I, before dying in a hail of Bolshevik bullets along with his family. (He's not mentioned on the Creed websites, we might add.)

Franz-Josef and Eugenie: An undeniably well-groomed couple but cursed with tragedy

Franz-Josef and Eugenie: An undeniably well-groomed couple but cursed with tragedy

How about Napoleon III? He was the loser of the Franco-Prussian War.  Emperor Franz-Josef and Empress Eugenie? The Empress was murdered by an anarchist, and Franz-Josef of course was the uncle of Franz-Ferdinand, whose murder in Sarajevo triggered World War I.  Quite apart from the tragedy of leading his Empire into a war that they would ultimately lose, Franz-Josef also faced the personal tragedies of his brother Maximilian being executed in Mexico, and his son committing suicide.

OK, in fairness, Creed themselves also refer to Napoleon III and Emperor Franz-Josef in their potted histories (and also, curiously enough, Edward VIII, who scandalously abdicated the British throne in order to marry a divorcée, Wallis Simpson).  

Anyway, while questioning the authenticity of the sample cards (and by the way, one does wonder why anyone is selling 4 year old cologne (1760 plus 250 years = 2010), but each to his own...), we suppose we're also making a comment about Creed's choice of historical celebrities to boost their brand: the point of this potted history lesson is to show that a lot of them were brutes, wasters, failures, mad, bad or just plain cursed.

Finally, of course, there is some irony here: after all, the very origins of the House of Creed are supposedly shrouded in mystery, and some have even cast aspersions on the official statements made about the company's history (see just one example here).

If the allegations about Creed's fake history are valid, they can't complain about fake sample cards, can they, really? 

To shop for real, non-fake Green Irish Tweed, check out the latest price on Amazon here!

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Two new pages again - Bvlgari Aqva series and Hugo Boss 'Hugo' series

We've produced another two articles in recent weeks, focusing on the Bvlgari Aqva series of fragrances (Bvlgari Aqva, Bvlgari Aqva Marine and Bvlgari Aqva Amara) and the Hugo Boss 'Hugo' series (Hugo Man [if that is indeed what that cologne is called], Hugo Just Different and Hugo Red).

(Just click the green links to be taken straight there!)

We have to say, Bvlgari Aqva feels like an Acqua di Giò clone, and Aqva Marine is only marginally more interesting. The bitter oranges of Aqva Amara are the best of the lot, but none of these colognes will stun you with their originality.

Original is one thing it is not...

Original is one thing it is not...

And then there are the Hugo fragrances: these are good, but basic. Again, don't expect these to shake up your EDT rotation much. Nothing wrong with them in their straightforward simplicity, if you're a conservative sort of person...

... but that's why it's so strange that Hugo Boss market them for the trendy, sociable young guy who makes up his own rules.

The Jared Leto ad campaign is totally at odds with the solid but pedestrian fragrances under review as he destroys lights by sheer force of willpower and changes day to night with a flick of the wrist. Something as mainstream as Hugo Boss is not the brand to turn to if you are looking to stand out (or indeed acquire God-like powers of telekinesis)... 

Anyway, have a look at our articles, see what you think, and if you like them, please share them!

New page - Gucci Guilty Black Pour Homme

We've uploaded another page to the main site: our piece about Gucci Guilty Black Pour Homme (just click the green link to go straight there!).

Evan Rachel Wood Chris Evans Gucci Guilty Black

The advertising campaign is a sizzler - it's practically x-rated when Captain America himself - oops, we mean Chris Evans - gets in the back of the Jag with Evan Rachel Wood, and what with the graphic novel-inspired backdrop, the pouring rain, the black and white with glowing Italian red and green, the insane car chase, the classic car... well, it sets us up for what we expect to be a damn fine and racy cologne.

The reality is much more disappointing.  Gucci Guilty Black Pour Homme starts fresh but degenerates swiftly into something less impressive.  Click the link, see what we thought, and if you like what we wrote, please share it!